Haddon Sundblom's long-running series of Christmas paintings for Coca-Cola have been credited with actually forming the modern concept of Santa Claus. Sundblom looked back to the original St.Nicholas and painted Santa Claus as a jovial, red-blooded man with a heavy laugh and twinkling eyes. He saw Santa who wouldn't hesitate to raid your icebox or reward you if you left him a bottle of Coca-Cola.
